Founding cohort · 13 weeks live · You start Wednesday 12 August
Become the person you keep trying to be. In eight weeks, not eight more years.
You have met that version of you. On a good morning, for a week in January. Then the old identity takes the wheel back and drives you home to the same life. This is where that stops.
Stop visiting the new you. Move in. We install the identity, in your body, using the Identity Installation Method.
18 spots leftWith Barak and Daria · 400+ live workshops · 4,000+ people · 20+ countriesJoin now and your first live call is Wednesday 12 August
20 spots · €1,000 in full or 3 x €350 · 13 weeks for the price of 8
400+ live workshops
4,000+ people
250+ business owners coached
20+ countries
2 TEDx talks
17+ years
“Identity is really the key to change, self-identity. When I read the title I was immediately, okay, sign me up.”
Cihan · Berlin · Identity Installation night
Sound familiar
You are probably one of these five.
You are walking out of something big
You made the decision. Then the fear arrived the next morning, right on time, and you have a hard few months ahead where you cannot afford to lose your nerve. You need to be steady before the meeting, not after it.
You are disciplined, and still running
You have built the thing. You are in good rooms. You know it is already yours, and you can feel yourself still running toward it. And the moment something stops being fun, you quietly stop doing it.
You can name your pattern perfectly
You could explain where it came from better than most therapists. It has not made the slightest difference to what you do on Wednesday morning, and you have started to wonder whether understanding was ever going to be enough.
It is finally working, and it is breaking you
The best month you have ever had, and your body treated it like danger. Now you cannot sleep, you are quietly waiting for it to disappear, and the way you have been celebrating costs you the whole next morning.
Your body got there before you did
The belly that will not let go. Awake at 3am. The meeting where you lost your nerve and were angry at yourself for hours after. Your body has been telling you something your calendar keeps overruling.
The pattern
New goals, same person underneath.
You can name your pattern perfectly and it still runs you. Insight lives in the part of the mind that talks. The pattern lives underneath it, and it has never once been argued out of anything.
So the goals reset. The habits hold for eleven days. The conversation goes the way it always goes. The person carrying the plan is still the person the plan was designed to escape.
In 30 seconds
What Identity Installation actually is.
Most personal development hands you information. Your subconscious carries on running the old identity, so the information changes nothing, and after a while you decide you must be the problem.
Identity Installation changes the identity first. Breath and trance open a window in the mind. The new self image goes in through that window, and pleasure conditioning rewards it until your nervous system stops arguing with it and starts defending it.
Once the identity changes, the habits, the boundaries, the money decisions and the way you walk into a room start changing on their own. You are not forcing new behaviour any more. You are being who you now are.
“My body, mind and soul surrendered and were able to let go. Barak's voice guides you through the sessions, it's 150% immersion. Just give it a yes.”
Stephanie · Germany · Identity Installation night
Twenty spots, and we read every application ourselves.
We are not against any of it. Therapy, coaching, breathwork and courses all do real things, and you should keep the ones that work. None of them was built to change who is running the show.
Most personal development
Identity Installation
Gives you information
Installs an identity
Works on your thinking
Conditions your body
Runs on motivation
Runs on your nervous system
Holds for about eleven days
Holds because it feels good
You manage the old self
You become the new one
“Something shifted within me, a much more permanent change than the temporary boosts of motivation you get elsewhere. I considered some of the exercises silly. Hell, I still do. But in hindsight I can see exactly what they were for.”
Andy · Business owner · after the Untamed immersion
The method
Identity Installation. How it works.
Nobody decided to become who they are. It got installed. Someone's tone of voice, one afternoon you do not remember, and it has been running the room ever since.
It can be overwritten. Not with willpower. Breath and trance open a window in the mind, and it stays open for about twenty minutes. Most people feel good, close the laptop, and waste it. We put the new identity in through the open window, and we condition it with pleasure, so your nervous system wants to keep it.
Release first. Then the window. Then the install. You run it every week for eight weeks, until the new baseline is just who you are.
The mechanism
Six steps, and the last one is your Tuesday.
01The identity you are running now
02Breath and trance open the window
03The new self image goes in
04Pleasure conditions it until the body keeps it
05Behaviour changes without being forced
06A different life, on the same Wednesday
Why pleasure
Your body learns from reward, not from punishment.
Most inner work asks you to go back into the worst thing that ever happened to you and feel all of it again. It can work, and it costs you something every time. A body that braces in order to change learns, above everything else, to brace.
We go the other way. The new identity is installed while you feel good, and every repetition is rewarded with pleasure. That is not a gentler version of the work. It is the reason it holds, because a nervous system keeps what it enjoys and quietly drops what it dreads.
It is also why you can do this on a Wednesday evening and sleep well afterwards, instead of needing the rest of the week to put yourself back together.
“We just did it for two hours, and I cannot imagine how much transformational change you can experience. What are you gonna lose?”
Yeji · Korea · Identity Installation night
Inside the 90 minutes
What actually happens on a Wednesday.
Before we start
You are already in the room. Mind Artists Daily has been running since 6:30, so the release and the breath have happened and you arrive warm rather than cold.
First 10 minutes
What is live. You say the true thing about your week out loud, briefly, in front of nineteen people. That is what the rest of the session works on.
The next 15
Breath. Dragon Breath activation until the thinking mind stops negotiating and the window opens.
The middle 30
The install. Barak leads the trance, the new self image goes in in your own words, and pleasure conditioning rewards each repetition so your body wants to keep it.
Then 20
Witnessing. Whoever the work is live in gets the room's full attention. No advice, no fixing. You hear yourself clearly and take your own power back.
The last 10
Your mission for the week. One thing you do in your real life, named out loud, so nineteen people heard you say it.
Afterwards
You close the laptop and go to bed while it settles. Nothing to write up. The track you replay in the week is already in your library.
What people did after
Specific, not inspirational.
$18K to $44K in three months
Tamara
Sold out a $7,500 cohort
Michael
Best month ever, a £7,500 launch
Francis
€14,000 in 60 days
Laurence
These are business owners we coached through this work. Cohort one of the Accelerator starts on 16 September, so nobody has finished it yet, and we are not going to pretend otherwise.
Who you are doing this with
Barak and Daria. Both of us, every week.
We are not handing you a theory we read in a book. We built a business together, as a couple, from nothing, and turned it into a life that moves around the world with us. Daria has given two TEDx talks. We have run more than 400 live workshops for over 4,000 people.
And we have run this work on ourselves, on purpose, every time we outgrew the identity we had. It happened more than once. So we know the ceiling from the inside, and the climb past it.
We learned how to install a new identity. Now we install it in you.
If you already do the work
Keep your therapist. Keep your mentors.
Most people who join us are not starting from zero. They have done therapy, they are in good rooms, they have read the books, and they can explain their own pattern better than we can.
Keep all of it. Therapy is built to show you where the fear came from, and it does that well. A mentor holds you to the plan. Neither one was designed to change what your body does at nine on a Wednesday morning when the fear turns up, because insight never gets installed in the part of you that reacts.
That layer is the whole of our work. It is why people who already understand themselves completely still get something here.
If nothing is wrong with you
You may not need healing. You need capacity.
Plenty of people arrive here with nothing broken. They are capable, things are working, and what is missing is not repair. It is the room to hold what is arriving.
That is a different job. Healing looks backwards and closes what is open. This looks forward and widens what you can carry: more money, more visibility, more excitement in the body without the crash that usually follows it.
It is why the first big month so often feels like danger rather than success, why you cannot sleep in the middle of the best week you have had, and why celebrating tends to cost you the next morning. None of that is a flaw. It is a nervous system running at the edge of what it has been conditioned to hold.
If you have already done the healing, good. Keep it. This is what comes after it.
If your plate is already full
Not another thing to keep up with.
The people who need this most are mid launch, mid exit, mid something. They look at a weekly call and see one more plate to spin. That instinct is correct about most programmes, and it is the reason we built this one the way we did.
It does not postpone what you are building. It is the ninety minutes that make the rest of your week cheaper. You stop rebuilding your state every morning, you stop losing whole days to the argument in your head, and the decisions you have been circling for a month get made.
One evening. Ten minutes a day. Everything else is a track you press play on while you carry on with your actual life.
From the Wednesday after you join, you are on a live 45 minute Pre-Game call with both of us, every week, until week one opens. Join this week and that is five calls before the cohort even starts: 12, 19, 26 August and 2, 9 September, Wednesday evenings.
These ones you aim. Tell us what you are walking into, the meeting you are dreading, the conversation you keep putting off, the launch, and that is what we work on that Wednesday. It is the most flexible time you get with us, and it is where the first conditioning goes into your body.
So the eight weeks become thirteen with us. The earlier you join, the more of them you get.
The evening
Arrive warm. Go deep.
Wednesdays start with Mind Artists Daily, our free live session at 6:30 PM UK. That is the warm up: the release, the breath, the open window.
Then the free room closes and the cohort stays. From 7:45 to 9:15 PM UK, twenty people do the work the free room never reaches. The deep installs. The Bold Moves. The witnessing.
9:45 to 11:15 PM for Greece and Bulgaria. Live on Zoom.
The eight weeks
One rite of passage. Eight Wednesdays.
Month one changes you. Month two changes the life. That order is not decoration: a bigger life built by the old identity gets handed straight back to it.
Month one · Weeks 1 to 4
Transform yourself. Become the person first.
Week 1
Choose who you are becoming
Week one is a decision, made in trance and out loud, in front of people who will hold you to it.
Decide who you are becoming on purpose, instead of running the identity somebody else installed.
Name where you went numb, and what you actually want instead of what sounds reasonable.
Say it in the room, so nineteen people know what you are walking toward.
Week 2
Put down what you have been carrying
The release week. The emotional weight that kept the old identity in place goes down before anything new goes in.
Meet the part of you whose only job was keeping you safe, and see what it has cost you.
Let the weight go in trance, instead of explaining it one more time.
Leave lighter, with room for something new to go in.
Week 3
Install the identity you chose
The deep install. New beliefs, new standards, a self image your nervous system accepts instead of argues with.
Breath and trance open the window, and the new identity goes in while it is open.
New beliefs and new standards, in your own words, not a template.
Conditioned with pleasure, so your body wants to keep it.
Week 4
Live it until it is normal
Habits, environment, energy. The new identity stops being a session and starts being a Tuesday.
Nervous system training, so your body can hold the new baseline instead of panicking at it.
Breath before decisions. State first, action second.
Habits and environment rebuilt, so they stop voting for the old you.
Month two · Weeks 5 to 8
Transform your life. Now go and live it.
Week 5
Do the thing you have been circling
The Bold Move. One meaningful act your old identity would never do, completed, and the next one committed.
One Bold Move your old identity would never make, finished inside the week.
Witnessed in the room, which is most of the reason people finally do it.
The next one committed before the fear comes back.
Week 6
Love and lead as the new you
Relationships, communication, boundaries. The people in your life meet who you have become.
Voice, boundaries, and polarity, so you stop shrinking with the people closest to you.
The one conversation you have been avoiding, had.
Leading without performing, and without going quiet to keep the peace.
Week 7
See the future that pulls you
Vision week. A future compelling enough that you stop pushing yourself and start being pulled.
Script the year ahead and feel it as already true, not just see it.
Purpose clear enough that your decisions stop competing with each other.
The 90 day version of it, with the three moves that actually matter.
Week 8
Make it who you are
Anchoring, celebration, and a 90 day plan, so the rite of passage ends and the life begins.
The last install: step fully into the identity you have spent eight weeks building.
Measured against the person who walked in, out loud, in front of the room.
A 90 day plan, so the rite of passage ends and the life keeps going.
€1,000 in full, or three payments of €350.
Full price is €2,000. The founders edition is half that.
Aliveness stops being a good day you got lucky with and becomes the baseline you run on. You stop pushing the life uphill and start being pulled by it.
“I feel like I'm running to catch up to this thing, it has a momentum. In the past I was pushing and muscling it... this one just wants to happen. Instead of me taking it somewhere, it's taking me.”
Michael
From caged to sovereign
The performing stops. You own your patterns instead of hiding them, and the presence people meet is the real one. That is where the power was the whole time.
“Energetically I transformed... I wasn't just talking the words anymore, I was embodying a new presence. And that presence started attracting a completely different level of people into my life.”
Sophie
From drifting to creating on purpose
Vision, values, and body finally point the same way, so the struggle drops out. You live the vision daily instead of keeping it in a drawer.
“When your vision, values, and embodiment align... there's a complete lack of struggle. I went from an 'over-being' state, always doing, never landing, into something that just felt different. Grounded. True.”
Karen
The two halves
We install. You are witnessed.
Everything we lead you into
The trance, the breath, the installs, the conditioning, the missions. Here we lead with full confidence, because this is the part we have run four hundred times. You keep the recordings and replay them for life.
The room that sees you
We will never tell you whether to quit the job or leave the relationship. The live room is where you hear yourself clearly in front of people who see you, and take your own power back. That is why twenty is the cap and not a marketing number.
The room
Nineteen people in the same place.
Group programmes go wrong because of the room. An hour of other people's hardship leaves you flatter than you arrived, and an hour of performed wins is worse.
So this room is built rather than gathered. Everyone is here by application, we read every one of them ourselves, and we say no when it is not a fit. That is what the twenty is protecting.
Witnessing, not advice. Nobody gets to tell you what to do with your life, us included.
No hour long spirals. We work with what is live in you, then we move.
No performing wins. Everyone here is mid build.
Twenty people, so you are seen every week instead of watching a webinar.
Twenty people who met on a Wednesday and watched each other change. That is not a bonus feature bolted onto the programme. It is half of the reason the installs hold.
What it asks of you
One evening a week. Nothing to hand in.
One live call a week, 75 to 90 minutes, Wednesday evenings. That is the whole fixed commitment.
Around ten minutes a day with a conditioning track. You press play. You do not take notes.
No journaling stacks. No rewatching the same recording three times to keep up. Nothing is due.
The missions happen in your real life, not in a worksheet: one conversation, one bold move, one changed morning.
Every session is recorded and the replay is yours, so a Wednesday you cannot make is a replay, not a hole.
Before you count yourself out
You do not have to be ready for this.
You do not have to be broken. Plenty of people here have nothing wrong with them and simply want more.
You do not have to believe any of this yet. Do the breath and let your body settle the argument.
You do not have to be able to visualise. The install runs on feeling and language, not mental cinema.
You do not have to get your life in order first. That is the thing this changes.
You do not have to stop anything else you are doing. Keep the therapist, the mentor, the programme.
You do not have to speak out loud. The witnessing is an invitation, never a rota.
You do not have to be free every single Wednesday. The replays are yours.
Who this is for
Twenty seats. Not for everyone.
This is for you if you
Can already feel the bigger life clearly, and are done waiting to feel ready for it.
Are done fixing yourself in pieces and ready to be rebuilt.
Will let yourself be led into trance and do the work in the body, not just watch content.
Want your own power back, not somebody to hand your decisions to.
Are open to pleasure, sensation, and play as real vehicles for change.
Can hold Wednesday evenings for eight weeks and actually turn up.
This is not for you if you
Want us to tell you what to do with your life.
Are looking for one more thing to passively watch.
Need this to do the job of therapy. Keep your therapist. This is not that, and it is not instead of it.
A rite of passage asks something of you. If the first list is you, this is the room.
Proof
What people say after the install.
“My body, mind and soul surrendered and were able to let go. Barak's voice guides you through the sessions, it's 150% immersion. Just give it a yes.”
Stephanie · Germany · Identity Installation night
“We just did it for two hours, and I cannot imagine how much transformational change you can experience. What are you gonna lose?”
Yeji · Korea · Identity Installation night
“Identity is really the key to change, self-identity. When I read the title I was immediately, okay, sign me up.”
Cihan · Berlin · Identity Installation night
“Something shifted within me, a much more permanent change than the temporary boosts of motivation you get elsewhere. I considered some of the exercises silly. Hell, I still do. But in hindsight I can see exactly what they were for.”
Andy · Business owner · after the Untamed immersion
“It's not a dream. Maybe it's a vision. Maybe it's even a plan, something I can actually achieve.”
Anetta · Germany · after the Untamed immersion
“I took myself out of the prison I thought other people put me in. I kept myself there for twenty years. And I am still growing.”
Line · Norway · after the Untamed immersion
Dom · Germany
“When you feel your vision you embody it... your actions become more aligned and you move so much faster toward your goals. As soon as we step into our next version... we self-sabotage... I saw the limiting beliefs keeping me small, and I was actually able to change them.”
John · Australia
“A new, fresh version with unlimited opportunities... emotional, trusting, vulnerable... a prison you didn't know you were in... you don't even realise you're locked because you already feel free to leave.”
Lidia · Estonia
“Limiting thoughts that littered my mind are gone. I have a very clear compass.”
More voices
Business owners and leaders, in their words.
We have taken more than 250 business owners through this work in the last two years. Some of what they said afterwards:
“I feel actually completely alive... I see big transformations happening, in myself and in the people around me, and I can finally let things expand instead of holding them back.”
Volker
“Something about the energy of the container made it an easy yes... the way the space was held, the care, the integrity, you could feel it every step of the way.”
Michael
“I had a block. No matter how hard I tried, I couldn't move to the next level... then I basically wiped that whole block aside and went for it. Now I know I've broken through that upper limit I was carrying.”
Francis
“When you're in momentum, you're not stuck in your mind, you're just in the flow. There's an energy... you just do it.”
Sophie
“I knew I was stuck... paralyzed in beliefs about what I was allowed to have and allowed to achieve. There was a huge disconnect between the vision I could see and actually feeling myself in it, but I was ready to change.”
Karen
“I was scared I didn't have the capacity to hold more, that I couldn't level up fast enough... then I had a revelation: overwhelm isn't burnout. Lean into overwhelm... that's where the transformation happens.”
Emily
“I felt stuck energy before, 'I'm stuck, I'm not really sure what to do.' What shifted me was being seen, held, and moving step by step instead of staying frozen.”
Tamara
“I wanted the initiation, I really want to uplevel. I have the identity and I want to step into this new identity... what shifted me was breaking the beliefs people were carrying, and showing them the potential they could step into.”
Sammy
“When we're not visible to ourselves, we're not visible to the world... the more we take ownership, even the shadow parts, the more naturally we show up.”
Nicola
“I'd been stumbling in the dark for almost a year... the shift was personal and energetic first, finding who I am, how I'm showing up, and from that, the fear of going full-on just disappeared.”
Rachel
“What changed is I finally feel satisfied with the energy of how I show up, not drained, not dimmed, not holding back.”
Anna Laurence
Eight Wednesdays from now
The morning you stop negotiating with yourself.
You wake up and the argument is not there. The thing you have been putting off for months is simply the thing you are doing today, and starting it costs you nothing.
The conversation you were dreading happens, and you stay in your own body while it does. The meeting where you used to lose your nerve, you do not. Somebody notices you are different before you get around to telling them.
None of that is you trying harder. That is the whole point. You are not managing the old self any more.
The founding cohort
Twenty people. One founding price.
Full price for the Accelerator is €2,000. This founding edition is €1,000, and it is capped at 20. When it fills, the doors close.
Thirteen weeks for the price of eight: five Pre-Game Wednesdays from 12 August, then the eight live containers from 16 September to 4 November.
The Wednesday seat, the Bold Move structure, the conditioning library to keep and replay for life, and nineteen witnesses who will not let you shrink back.
€1,000 in full, or three monthly payments of €350. Twenty spots means we read every application personally, and if it is not a fit we will tell you.
Pay in full
€1,000
One payment. Plus a hypnosis activation recorded from your own intake, yours to keep.
€2,000 full price, you pay €1,000
Payment plan
€350× 3
Three monthly payments. Same seat, same cohort.
The guarantee
Eight weeks. If it does not land, you pay nothing.
We have led thousands of people through this work and we have watched what it does, so we will carry the risk for you. Ask any time inside 90 days and you get a full refund.
The one condition is that you turn up: at least 4 of the 8 live Wednesdays. The work only does its job when you are in the room. Be there, and if it still is not for you, you get everything back.
Thirteen weeks with us, for the price of eight.
Every Wednesday you wait is one Pre-Game call you do not get.
I already know how to calm myself down. That is not my problem.
Then you are ahead of most people, and the work here runs the other way. Holding excitement is the harder skill: staying in a big week without 3am, celebrating in a way that does not cost you the next morning, and trusting that a good month repeats.
I am in the middle of a launch. Is this the wrong time?
It is usually the moment it matters most, and it is the reason the weekly call is one evening rather than a curriculum. Nothing is due between sessions. The point is to make the launch cheaper to carry, not to add to it.
Is this hypnosis?
In part, and not the stage kind. Trance is a state you drop into several times a day already, on a motorway or halfway through a film. We use it deliberately. You stay awake, you stay aware, and you remember the session afterwards.
Will I lose control?
No. Nobody can be made to do something in trance that they do not want to do. You can open your eyes at any point, and plenty of people keep one foot in the room the first time.
Is this therapy?
No, and it is not a substitute for it. Keep your therapist. Therapy shows you where the fear came from, and it does that well. This changes what your body does when the fear turns up.
What if I am sceptical?
Then you are in good company, and it is not a problem for the work. You do not have to believe the breath will do anything. You only have to do it, and then your body settles the argument without our help.
What if I have tried everything?
Most people in the room have. That is usually the sign that everything you tried worked on the layer that talks, and nothing reached the layer that decides.
Does it work over Zoom?
Yes, and hundreds of workshops have run that way. Breath, voice and trance travel fine down a video call. What matters is that you are somewhere you can lie down and not be interrupted for 90 minutes.
Can I do this if I am introverted?
Yes. You are never put on a rota. The witnessing is an invitation, and plenty of people have their biggest week with the camera on and their mouth shut.
What if I cannot visualise?
Then we work with what you can do. Plenty of people do not see pictures at all. The install runs on feeling and language, not on mental cinema.
Do I need experience with breathwork or hypnosis?
No. The method carries you. If you have been to a single Mind Artists Daily session, you have already done the warm up once.
What if I cannot make a Wednesday?
Every session is recorded and the replay is yours, so a Wednesday you lose to work or travel is a replay rather than a hole. The change still happens in the room, so if you already know you will miss most of them, a later cohort will suit you better.
What time is it for me?
7:45 PM UK is 8:45 PM in most of Europe and 9:45 PM in Greece and Bulgaria. The live call runs 75 to 90 minutes on Zoom.
I am already in therapy and other programmes. Is this more of the same?
No, and keep them. Therapy shows you where the fear came from. A mentor holds you to the plan. This one changes what your body does when the fear turns up, which is the layer neither of those was built for.
I have signed up for things before and not finished them.
Most people have, usually because the programme turned into homework. There is nothing to hand in here. You press play on a track, you turn up on Wednesday, and the missions happen in your real life. The guarantee asks only that you make 4 of the 8 live calls.
What happens between now and 16 September?
The Pre-Game. From the Wednesday after you join you are on a live 45 minute call with us, every week, until the cohort opens. Join now and that is five of them: 12, 19, 26 August and 2, 9 September. You bring what you are walking into and we work on that.
Is there a guarantee?
Yes. Ask any time inside 90 days and you get a full refund, as long as you turned up for at least 4 of the 8 live Wednesdays.
What happens after I apply?
We read every application personally, usually within a few days. If it is a yes, you receive your invitation and the payment details. If it is not a fit, we will tell you straight.
When does it start?
Wednesday 16 September 2026. Applications close when the 20 spots fill or the cohort begins, whichever comes first.
The application
Tell us who is applying. Both of them.
Eight Wednesdays from now, this is just who you are.